This happens to be one of our favorite subjects. We touched on it a little bit earlier when we talked about having a business plan.
But let’s dive into a little bit more depth here.
We will be discussing digital marketing as a whole, but more specifically we’ll touch on email marketing, retargeting, social media marketing, media buying (running ads), and some SEO.
Learn as much as you can and outsource the rest
When you get your website entity up and running we highly recommend that you either learn how to do as many aspects of digital marketing as you can or if you cannot initially learn or if you do not have the time, you should implement outsourcing by getting some remote personal assistants to effectively carry out marketing tasks for you (and on a budget too!).
One of the common mistakes we see is that people build their websites in the hopes that people will come and they do not do any type of marketing for their business.
They almost always fail.
Don’t do that. Work on it as hard and as much as you can.
Put some effort into marketing and you will see the fruits of your labor over time!
Here is some really good news!
The good news is that even though you may think credit repair is an extremely competitive vertical, there is still plenty of room for you to do some strategic and creative marketing on your website. If you work on it, you can surely capture a market share in your space.
We have been in this vertical for over 15 years and have seen 100’s of companies that simply do not work on growing their business through digital marketing channels, and they fail.
Trust us, the more that you put in the more that you get out. Especially when your competitors are not.
First Steps – Get connected with Google
1. The 1st step that you should take is to create a Gmail account.
2. Then create a Google Search Console account and attach your website to the Search Console. This is where you communicate with Google about everything related to your website. It is in your Search Console where Google will let you know if there are any major issues with your website and how you can fix them. You can see what people searched (the keywords) on Google to find your pages. In Search Console is also where you can upload your XML Sitemap. This tells Google about the pages that you have created on your website.
3. Set up a Google Analytics account. Simply sign up for Google Analytics and add your website and then take the analytics code they give you and add it to your website. This will help you track your visitors and where they are coming from. You’ll get a lot of useful data like what pages they go on, how long they stay, your top-performing pages, and much more.
4. Then set up a Google My Business account and optimize it by adding your business pertinent details.
Create Social Media Accounts
You can start with the main ones, Facebook, Twitter, Instagram, and Linked-in.
Generating Leads with Social Media
Let’s face it. To run and grow a successful business, you need leads. Lead generation and getting traffic and eyeballs on your service are imperative.
Right now, the hottest social media platform is Tik Tok. You can generate organic FREE leads by utilizing the Tik Tok Platform.
If You Want Free Leads, You Need to Take this Course!
We have partnered with an amazing marketing company called Legendary Marketer. Legendary Marketer helps individuals to launch and grow successful businesses and they have created an amazing course that shows you how to generate leads on Tik-Tok.
This course is a game-changer for you to get FREE leads to grow your credit repair business.
The course offers specific strategies on how to find endless ideas for content, setting up your profile to maximize traffic, and how to get started on the platform very quickly.
The course is called “15 second free leads” and is just $1.
Sign up for the course today
If you are strapped with time in the beginning or are just overwhelmed, at the very least, you should create a Tik Tok account or a Facebook business account, or both.
You can hire somebody very affordable on Fiverr to help you set up or manage these social media accounts for you. They can help build you an audience and they can get the word out on your recent social media posts.
Build a blog and build a lot of quality content
This is another mistake that we see a lot of marketers make. You need to have quality content on your website. And it needs to be completely authoritative in the credit repair space.
What is a good blogging plan?
Become an authoritative brand and an expert in your field by creating extremely informative and topical blog posts about credit repair and your service.
Content marketing is still king to drive traffic to your website. You need to write very long in-depth content pieces that solve problems for your potential clients. The average blog article should be at least 3000 words.
This page that you are on right now is an example of an authoritative blog post. It is filled with an immense amount of valuable information (well we at least hope you think so) :) and it is very authoritative. It is also over 8,000 words long.
Email marketing is still the number one form of marketing for digital marketers.
Get yourself some good email software and start collecting email addresses from your visitors.
All you need to do is to put capture forms on your website so that you can re-contact your leads and wean them through your sales funnel.
Creating educational content and really strong related lead magnets will help you to collect emails.
Beginner email marketing
If you are just getting started and you are confused about all of the different email marketing platforms available, we highly suggest that you take a really good look at Moosend. This small company has grown a recent times in his put together a really strong all in one marketing platform.
The best part? They have a free plan that you can use the platform 100% free until you get your first 1000 subscribers.
This is a great way to start off your email marketing campaign for your business. You can send out unlimited emails and create sign up and subscriptions forms and a whole lot more.
Advanced all in one platform
When I personally was first looking for email platforms back in the day they were only a couple of major ones like A Weber, Constant Contact, and GetResponse. Then others started coming on board like MailChimp, SendinBlue, and Convertkit.
Then all of a sudden there were literally thousands of them! Some of them are still pretty good and I would recommend them.
But trust me, and take it from me I have tried many of them and every single one of them was either missing something that I needed or I had to get another platform to use in conjunction with it because it wasn’t all under one roof.
And then I found Kartra.
Kartra is by far the absolute best all-in-one marketing to run your business.
If you’re serious about growing your business check out all the features that you get with Kartra.
You can build emails, email sequences, and autoresponders, squeeze pages, opt-in forms, drag-and-drop check-out pages, sales pages, sales funnels, lead capture forms, and more.
If you want to create videos and or create webinars it’s all available to you for one monthly price. Oh yeah, you can build membership sites and your own affiliate management platform. Great for building your credit repair affiliate empire.
See our in-depth review of Everything that you get with Kartra.