The Unmatched and Unbounded Guide to Marketing Tools and Software that you Will Ever Need to Run a Digital Marketing Business
So what is a marketing tool? A good marketing tool can help you come up with a strategy or a solution to a problem or need that your business is facing. Many marketing tools come in the form of software. These tools can help you to grow your business, create products, create content and increase your sales quicker.
This is the utmost comprehensive and conclusive List Ever Created of the best inline digital marketing tools! Here is everything that you will ever need to facilitate running your online business.
Are you ready to dig in? Let’s go!
We have worked hard to curate this list of world-class colossal unsurpassed resources for entrepreneurs looking to run and grow their business online.
Included are many tools and software that we have tested and used for our own business.
These are the tools that every single entrepreneur and marketer should know about. We hope you enjoy it and find some value in it!
Best Email Marketing Tools | Software
This one was a little daunting because there are so many of them. And there are so many good ones.
We’ve narrowed it down to the most diverse and comprehensive email marketing software and the easiest to use and get started with.
Kartra is by far the most comprehensive email marketing software we have used.
This email software is far superior to its competition
With Kartra you get a lot more than just an email marketing platform.
With this amazing software you got to sell products and services to their online check-out systems, you get to make amazing drag-and-drop pages, you get to build lead prospects and customers with many different tagging options, and you get their amazing campaign and funnel creation platform.
Also included with Kartra are membership portals, video editing, help desks, calendars, form building, affiliate management, and they’re all new surveys and quiz builders.
Lastly, you can do custom add-ons and integrations with their AP. You can also dig into their marketplace to find resources and tutors you can run your own agency to help other people’s businesses inside of this software.
All of these features and more are available with Kartra.
For simplicity and cost, Moosend is a great software to use to learn the ropes and to get your feet wet with email marketing if you are a newbie. Buy don’t be fooled, Moosend has a lot of advanced features too for experienced email marketers.
Aweber is another great choice to grow an email audience. The Aweber platform is still used by many of the old-school super-affiliates. Aweber has diversified its platform recently where users can now do everything under one roof.
You get tools for email marketing automation, building landing pages, e-commerce pages, push notifications, and more.
It’s great seamless software especially if you are starting out because they have a completely free version (up to 500 email subscribers). Their paid plans are very affordable too starting at just $16.15 a month.
Best Landing Page Software
If you are just looking to create nice landing pages, squeeze pages, and sales pages, you’ve got some really good options.
Sometimes you just need a lander. Other times you may want to integrate your landing page with other software and sometimes you want an all in one option. We will cover all three options.
Kartra gets the edge here for building quality landing pages and funnels. Kartra has a bunch of high-quality premade templates that can be easily edited. You can also start from scratch and simply drag and drop elements quickly to create amazing-looking pages in minutes.
You can build landing pages quickly with Kartra. There are templates for VSLs, squeeze pages, bridge pages, thank you pages, product review pages, product launch pages, webinar registrations, checkout pages, upsell pages, and more!
Canva is extremely easy to use and they have a lot of premade professional templates to choose from. They also have a free version which is always a good thing when you are watching your wallet or your pocketbook! Sign up for free and give Canva a test run today!
No this is NOT the paint that you are thinking of. This is a real amazing FREE open source software to manipulate images, and special effects, and work in layers with unlimited undos. This software has a simple yet powerful user interface with many advanced tools as well. Consider it a free knock-off of Photoshop.
Livestorm can handle many different types of events and applications including, video conferencing, video meetings, training online, online courses, webinars, podcast interviews, intimate product demos, and much more.
The browser-based application allows you to create fully customized landing pages, host all types of events with chats, and polls, and even send promotional emails and reminders to your users. Livestorm will help you to get a better audience rate and ROI on your lead generation-based events. You can try Livestorm for free right now.
OptimMonster makes converting and monetizing your traffic easy. You will not lose so many visitors anymore as you instantly grow your email list. If you want to get more leads and increase your sales, OptinMonster is the way to go! You’ll get lightbox popups, floating bars, scrolling boxes, gamified spinning wheels, exit intent detections, and hundreds of professional templates.
Kartra is right up there when it comes to lead capture software. With Kartra you’ll get gorgeous lead capture forms, custom fields, lead tagging, and automation rules with email/MS marketing built right in. Kartra also has some of the best deliverability rates in the industry.
systeme is an affordable all-in-one lead generation tool that is light years above its competition. It is also very affordable. They have a lot of great training and support. Now you can finally fully automate your digital marketing business.
Unbounce makes it easy to create beautiful functioning landing pages that truly convert. They also have a relatively new feature where you can write high-quality copy with their Smart Copy AI feature. Forget about ever having writer’s block again. Now you can build sales pages and catchy taglines with ease.
With Statcounter, you can watch your visitors in real-time. You can even watch a video of what they are doing in real-time! You’ll get different metrics than you will with Google Analytics, so we suggest that you use them both to manage your incoming traffic. Statcounter has both free and paid versions.
With Zoho, you can analyze your data, create stunning data visualizations, and discover hidden insights, all within minutes. Zoho has been around for a long time and it just keeps improving with time.
Best Digital Asset Management Tools
Just in case you are not 100% sure what Digital asset management (DAM) software is, it’s a tool that basically lets you manage all of your digital assets. This software tool stores organizes and disperses media files to a central location. The most common files are photos, audio files, video files, documents, and presentations.
With Box, you can finally truly simplify how your work. You’ll get secure collaboration with anyone, anywhere, and on any device. They have advanced security controls built right in t keep all of your data 100% safe.
With Google Drive, you get secure access to all of your content. You can store content, share content and collaborate on files and folders from your computer or mobile device. Google Drive also has built-in protections against malware and spam. And the best part? It’s free!
Manage all of your digital assets in the cloud with Filecamp’s sleek easy-to-use interface. You can keep all of your images, stock photos, files, and documents in one centralized place. You can style Filecamp with personalized branding. It;s so easy to use that you will not have to train your employees to use it. It’s that intuitive!
Squarespace offers a free trial with no credit card needed but to get all of the bells and whistles, you would have to choose a paid plan. Plans range from $12 to $40 per month. They have a lot of powerful blogging tools and they are always adding more. They also have built-in SEO tools and analytics
Kartra is a great platform to sell products and services online directly through their fully secure and handsome checkout pages. With Kartra you can set up a store very quickly and you can start to accept credit card payments and Paypal payments easily.
For a fully automated dropshipping solution, Spocket is the way to go. Spocket allows you to choose the best products to sell from, thousands of dropshipping suppliers all over the world. See a full review of Spocket!
Best Event Management Software
Event management platforms help you to plan, manage and streamline your entire event process. Whether you are having a huge conference or a small company meeting, these are our picks for the best event management platforms.
Best for PPC management. When I first started with Microsoft ads I hired Wordstream to help me set everything up. Wordstream is a great service for individuals that are just starting out with advertising. They will do a zoom meeting with you and set everything up with you. They have different plans and affordable pricing. It is a great company with great customer service and I highly recommend using this service for your pay-per-click and Facebook advertising needs.
Best for Facebook ad management. AdEspresso supports Instagram, Facebook, and Google Ads campaign creation. Creating and managing all of your ad campaigns in one place has never been so easy.
Best Course Creation Software
For course creation and management, Thinkific is the only course platform that you will ever need. And we mean ever. Now you can finally turn your expertise in your field into a revenue-making machine on autopilot!
Kartra is untouchable in this category if marketing your membership site is high on your agenda. Karta has all of the tools that you need which are built right into their platform to fully market and grow your membership site. They have one of the absolute best (and highly intuitive) sales funnel builders and email marketing platforms in the entire digital marketing world. You can also create coaching programs, podcasts, and any type of course. Kartra comes with easy-to-setup Stripe and Paypal integrations too.
If you are ready to share what you know with the world, you can start a thriving business with the Teachable platform. Many creative entrepreneurs have started their coaching and online course businesses with Teachable. They have a free plan as well as advanced paid plans.
I have been using Paypal for over 15 years and I love their Payments pro and virtual terminal. It’s easy to sign up and get approved for a merchant account. One of the best features is their working capital loans that you can take out without a credit check. You apply online and if approved, you get your funds the same day instantly. You then pay back a percentage of the loan with every payment that you receive.
There is a reason that Kartra keeps showing up on this best of the best list and that is because they have so many features under one roof for 1 price. You will save a lot of money by just having to pay for one platform for so many features. Their surveys and quizzes feature was just added in the late summer of 2022. On the survey side, you can send your leads to a questionnaire to fully profile and segment them with custom tags or to perform a statistical analysis of your market.
With the quizzes, you can perform tests to see what kind of knowledge your leads have. This is s great tool if you are creating a training course.
Typeform is another big player in the quiz space. The Typeform platform makes it easy to create custom forms, surveys, and quizzes that people actually like engaging with. Their philosophy is to ask one question at a time just like having a real conversation. This keeps your visitors engaged and you will get more thoughtful responses and better completion rates.
With Jotform you can make powerful creative forms and accept payments right through the form. The Jotform user interface is very pleasing to the eye and creating forms is very intuitive. You can build forms very quickly and you can integrate them with your business apps with their 150+ integrations.
Best Affiliate Software
If you need to start an affiliate program for your product or business, you are going to need an easy-to-use affiliate tracking system/
Kartra’s affiliate software allows marketers to incentivize their partners to build their businesses in ways that other affiliate software just does not measure up to. It’s easy to set up affiliates, communicate with en, and ultimately pay them.
Now you can easily visualize complex timelines while mapping them out in Gantt view or Kanban View. Hive is a good alternative to Slack, Asana, Monday, Hangouts, or Microsoft Teams. You can video chat or talk in Google Meet or Zoom.
Our Final Thoughts
You need to run your digital online business as smoothly as possible. You need effective and affordable marketing tools.
Not all software is built equally.
We hope our own hands-on experience with these tools and our in-depth research and reviews have made it a little easier for you to choose the best tools for your business.
Other Related Resources
See our top-level marketing guide which has some really cool step-by-step guides on how to market your business.
See our super fresh resources on some really awesome courses. Hey, we’re poets and we didn’t even know it!